LinkedIn advertising is really a social networking ad platform that leverages the information of LinkedIn user profiles as demographic ad targeting abilities. LinkedIn Ads is ideal for Business to business marketers like a prospecting tool. LinkedIn ads best for prospecting when in combination with content marketing campaigns that promote white-colored papers, e-books or webinars.

LinkedIn advertising enables advertisers to focus on LinkedIn users in line with the same factors that users increase position themselves as industry professionals on their own profile pages, in addition to any memberships that they’re going to have in LinkedIn groups or forums.

linkedin ads

Targeting Options Range From the Following

  • Location
  • Industry
  • Job Function
  • Job Skills
  • Job Title
  • Seniority Level
  • Company Size
  • Schools Attended
  • Educational Degree Level
  • Fields of Study
  • Age
  • Gender
  • LinkedIn Group Membership
  • Years of Experience

Probably the most effective LinkedIn promotional initiatives combine these niche targeting options by having an appealing content marketing asset and ad message.

Pixxelznet Industry Leadership & Innovation in LinkedIn Advertising

Pixxelznet utilization of LinkedIn Ads was created from search advertising’s lack of ability to effectively convert qualified leads for enterprise-level products. Using buyer personas and persona-focused content marketing demonstrated to become tremendously more efficient at improving the caliber of ad-driven leads and amount of leads. This realization is vital that you us it had become among the primary reasons we altered our name from Search Pixxelznet.

Additionally, to being certified experts in compensated search advertising, our account management teams are trained extensively in LinkedIn Ads along with other social networking advertising platforms, including Facebook Ads and Twitter Ads. Extensive understanding of those ad platforms enables us to optimize our clients’ online media budgets to do at maximum efficiency, and supplying just one team that’s experienced in most online ad disciplines enables us to rapidly adjust strategy and ad platforms to optimize performance.

Our collective experience has allowed us to understand which content marketing assets are perfect for the LinkedIn platform. We firmly think that LinkedIn promotional initiatives custom-designed for carefully compiled buyer personas, coupled with valuable content marketing assets, would be the perfect marketing bait required to catch qualified leads that may be nurtured lower a particular purchase path.

We Are Able To Help Your LinkedIn Advertising

A current highlight of our LinkedIn Ads Benchmark Reports incorporated pre and post conversion metrics for just one client that considerably reallocated internet marketing budgets from search advertising to LinkedIn Ads content marketing campaigns. In 2015, this client elevated its LinkedIn Ads spend by 308% and considerably reduced Pay Per Click spend. Their year-over-year outcome was:

  • A 170% increase in conversion volume
  • A 124% increase in conversion rate
  • A 46% decrease in cost per conversion

These types of figures aren’t isolated to 1 client and therefore are a typical transformation that people see it’s our clients.

The initial step Marketing Mojo takes when creating a LinkedIn Ads technique for a brand new client is creating detailed buyer personas for every offer to make sure we’re reaching our client’s ideal audiences. Then we create campaigns according to individuals personas and customised ad copy and squeeze pages to make certain the ads messaging is pertinent towards the persona being targeted.

  • Strategic Alignment & Goal Development
  • Goal tracking and Google Analytics audit or setup
  • Research & Targeting Creation
  • Landing page development
  • Constant Optimization & Management
  • Regular Reporting & Client Communication

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