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Putting your ads on Microsoft AdCenter is a very easy process. If you are already using Google AdWords then you can import your pay per click campaigns on the center just by using the tools that are provided. Alternatively, you can create a brand new campaign on the Microsoft Adcenter. In order to create a new campaign, the first thing that you need to do is that you must find the keywords that are relevant to your business. This would make sure that your ad shows in the search results when the customer searches for the product or services related to your industry.